In January 2023 here at Ryan Thomas, we were delighted to learn that we were one of ten Irish businesses selected as the top ten national winners in the Google ‘You’re the Business’ competition.
The ‘You’re the Business’ programme is the brainchild of partnership organisations Google, Enterprise Ireland and the Local Enterprise Offices. It's aim is to accelerate Irish SME growth through digitalisation. Ten participants that demonstrated a commitment to digital at different stages of their journey have been awarded a suite of customised supports, including mentorship and ad funding. Ryan Thomas Jewellers was amongst the ten Irish businesses to be awarded this prize.
Winners were selected by a panel of judges based on their growth in the use of digital technology and how it has helped their business succeed, as well as sharing an inspiring story that explains how getting their business online has helped it grow.
We specialise in ethically sourced diamonds, fine jewellery and bespoke designed pieces. We already had an ecommerce website for a few years. But when Covid hit, my team had the time to really work on the site. So, with the help of a Local Enterprise Office online trading voucher, we upgraded it. Our social channels are really important too. We get to be creative. We’re building a recognisable brand with a visually consistent look on our site and on our social platforms. It complements our window displays actually.
Google reviews matter a lot. They are really influential, and are essentially testimonials. So when people read that they’ve had a good experience with us, we know it recruits new customers too. When people find us online, and they see something they like, they’ll message us on the site, and we can send them additional images of the item through our messaging app.
There are now a lot more customers travelling to our premises in Clonmel from further afield. Because of the nature of our products, and the value of the items involved, people like to come in, especially for things like engagement rings. Our business deals in high value items and gifts that are of great emotional value too. I find it really rewarding to be part of people’s ‘happy ever afters’.
Between our social channels and the site, we find that customers will research the pieces and gifts they’re interested in - before reaching out to make an online appointment. 90 percent of our customers are from all over the country, with some of our more unique pieces (designed in store by Kristina), shipped internationally."
Read more about Ryan Thomas as a You're the Business Winner here.